{ "@context": "https://schema.org", "person": { "name": "Georgia Sapounas", "jobTitle": "VP, AI Strategy & Transformation", "employer": "Rock Entertainment Group", "employerNote": "Cleveland Cavaliers, Cleveland Sirens, Cleveland Monsters, Cleveland Charge, Rocket Arena", "headline": "Most companies run AI experiments. I build the system that turns them into capability.", "oneLiner": "VP, AI Strategy & Transformation at Rock Entertainment Group. Digital, growth and loyalty marketer. Speaker. Former Canadian National Team skater. Digital leader across three Olympic Games and the NBA.", "bioShort": "Georgia Sapounas is VP, AI Strategy & Transformation at Rock Entertainment Group (Cleveland Cavaliers, Cleveland Sirens, Cleveland Monsters, Cleveland Charge and Rocket Arena), where she builds the systems, education and governance that help teams adopt AI across the organization. She was the architect of Cavs Rewards, a first-of-its-kind loyalty platform in professional sports, and led digital for Team Canada across three Olympic Games. Her work builds scalable systems that strengthen direct relationships between teams, partners and fans. Before digital, she spent nearly a decade on the Canadian National Team, a 4x National Champion and World Bronze Medallist.", "bioMedium": [ "Georgia Sapounas is VP, AI Strategy & Transformation at Rock Entertainment Group, the organization behind the Cleveland Cavaliers, Cleveland Sirens, Cleveland Monsters, Cleveland Charge and Rocket Arena, where she builds the systems, education and governance that help teams adopt AI across the organization.", "Before AI, she spent more than a decade in digital, growth marketing, loyalty, data and content for two of the biggest stages in sport. At the Cleveland Cavaliers she rose from Director to Vice President of Digital Products and Innovation. She was the architect of Cavs Rewards, a first-of-its-kind loyalty platform in professional sports, built on secure card-linking technology, that connects everyday fan behavior to partner ecosystems and team experiences. She grew Cavs ID to 125K+ registered fans and generated $8M+ a year in digital partnership revenue. Before that, she led digital platforms, content, data strategy and digital partnerships for Team Canada across three Olympic Games, growing its social channels from 200,000 to 2 million followers and creating the Canadian Olympic Club, one of the earliest national fan identity and rewards platforms in sport, which reached nearly half a million registered members in its first three years.", "Across Team Canada and the Cavaliers, her work focuses on building scalable systems that strengthen direct relationships between teams, partners and fans.", "Before her career in digital, she spent nearly a decade on the Canadian National Team, becoming a 4x National Champion and World Bronze Medallist in synchronized skating. She is also an international speaker, having spoken at 48 events, from the IOC Marketing Seminar in Rome to Leaders Week in New York." ], "bioLong": [ "Georgia Sapounas is an artist, creator, traveller, speaker and athlete turned sports marketer. She pushes the limits of what's possible in art, sport, technology and life.", "Today she is VP, AI Strategy & Transformation at Rock Entertainment Group, where she built AI OS, an internal operating system for organizational AI adoption. It covers an opportunities backlog, an initiative pipeline, a library of proven wins, an idea intake, documentation, a prompt library and an education platform. She also runs the organization's AI literacy program.", "Her career in digital started in the Olympic movement. From 2013 to 2020 she led all @TeamCanada content and the digital fan experience for the Canadian Olympic Committee across Sochi 2014, Rio 2016 and PyeongChang 2018. She launched the #WeAreWinter campaign, built the Canadian Olympic Club (the first gamified, social-login fan club for any National Olympic Team, with nearly half a million registered members in its first three years), and relaunched olympic.ca as a mobile-first, responsive site. She then moved to the Cleveland Cavaliers, where she led digital products, innovation, loyalty and fan experience, and was the architect of Cavs Rewards, a first-of-its-kind loyalty platform in professional sports. Across Team Canada and the Cavaliers, her work focuses on building scalable systems that strengthen direct relationships between teams, partners and fans. Earlier she worked at BMO, OREA and lululemon athletica.", "Before her digital career she spent almost a decade on the Canadian National Team, becoming a 4x National Champion and World Bronze Medallist in synchronized skating. She studied Visual Culture and Communications at the University of Toronto, and Digital Communications at Sheridan College.", "She has spoken at the IOC Marketing Seminar in Rome, Leaders Week in New York and conferences across North America. She paints, photographs and travels, and she founded Win at Life, a personal development company about helping people play full out." ], "knowsAbout": [ "AI strategy", "AI transformation", "organizational change", "AI governance", "AI literacy and education", "digital product management", "fan experience", "loyalty programs", "sports marketing", "Olympic marketing", "social media strategy", "branded content", "data and analytics", "customer identity and personalization", "growth marketing", "digital marketing", "content strategy", "CRM and marketing technology", "ticketing and revenue optimization" ], "awards": [ "4x Canadian National Champion, synchronized skating", "World Bronze Medallist, synchronized skating" ], "education": [ { "name": "University of Toronto", "detail": "Visual Culture, Communication and Information Technology" }, { "name": "Sheridan College", "detail": "Diploma, Digital Communications" }, { "name": "Smith School of Business at Queen’s University", "detail": "Queen’s Executive Education, Business Administration and Management" } ] }, "timeline": [ { "when": "2020 – now", "title": "Cleveland Cavaliers / Rock Entertainment Group", "sub": "+ Cleveland Sirens, Cleveland Monsters, Cleveland Charge, Rocket Arena", "groups": [ { "label": "AI", "role": "VP, AI Strategy & Transformation", "meta": "June 2026 – now", "points": [ "Own the commercial AI vision, strategy and prioritization framework across revenue growth, productivity and fan experience", "Built AI OS, the internal operating system for organizational AI adoption", "Lead AI literacy and workforce enablement, and move initiatives from experiment to scalable capability with measurable outcomes" ] }, { "label": "Digital products, growth marketing & innovation", "role": "VP, Digital Products & Innovation", "meta": "2020 – 2026 · Previously Senior Director and Director", "points": [ "Architect of Cavs Rewards, a card-linked loyalty platform and a first in major league sports: 21,000+ fans and 4.6M+ transactions after year one, high six-figure sponsorship revenue in year one", "Grew Cavs ID to 125K+ registered fans; implemented a new single sign-on provider and progressive profiling", "$8M+ a year in digital partnership revenue; Cavs app downloads up 83% through personalization", "Launched Cavs Gold Pass, one of the NBA's earliest web3-enabled access and loyalty experiences", "Led growth marketing, loyalty, CRM, email, SMS, augmented reality and gamification across five franchises and the venue" ] } ] }, { "when": "2013 – 2020", "title": "Canadian Olympic Committee", "sub": "Sochi 2014, Toronto 2015 (Pan Am Games), Rio 2016, PyeongChang 2018", "groups": [ { "role": "Director, Digital", "meta": "Previously Senior Manager, Digital Marketing, and Digital Manager", "points": [ "Led a team of ten across all Team Canada digital: brand strategy, products, content, creative and video, social, business intelligence and monetization", "Grew Team Canada social channels from 200K to 2 million; most social interactions of any National Olympic Committee at PyeongChang 2018", "#WeAreWinter, the most used hashtag globally during Sochi 2014 after #Sochi2014", "Canadian Olympic Club, the first gamified, social-login fan club for any National Olympic Team", "Created the branded-content sales strategy that brought in over half a million dollars of incremental revenue in six months", "Activated partners including Coca-Cola, Visa, P&G, Samsung, Toyota and RBC", "First Facebook Live studio at the Olympics (Rio 2016); the Maple Mirror with Twitter" ] } ] }, { "when": "Prior", "title": "lululemon athletica, Ontario Real Estate Association, BMO", "sub": "", "groups": [ { "points": [ "Community and ambassador program for lululemon from 2007", "Social media strategy, governance and content for the Ontario Real Estate Association, plus the OREA blog and app", "Social campaigns for BMO with the Canadian Hockey League, Toronto FC, AIR MILES and MasterCard", "Independent consultant; brand, digital and social", "University of Toronto, Visual Culture, Communication and Information Technology. Sheridan College, Digital Communications" ], "role": "Digital, social and community roles" } ] } ], "stats": [ { "value": 4, "label": "Olympic Games" }, { "value": 48, "label": "Speaking engagements" }, { "value": 42, "label": "Countries explored" }, { "value": 9876, "label": "Coffees consumed", "note": "and counting" } ], "links": [ { "label": "LinkedIn", "href": "https://www.linkedin.com/in/georgiasapounas", "note": "linkedin.com/in/georgiasapounas" }, { "label": "Instagram", "href": "https://www.instagram.com/georgiasap", "note": "@georgiasap" }, { "label": "AI & leadership", "href": "https://itsgeorgia.ai", "note": "itsgeorgia.ai" }, { "label": "Win at Life", "href": "https://winatlife.co", "note": "winatlife.co" }, { "label": "Art x Georgia", "href": "https://artxgeorgia.com", "note": "artxgeorgia.com" }, { "label": "G Travels", "href": "https://gtravels.ca", "note": "gtravels.ca" } ], "contact": { "email": "hey@georgiasapounas.com" }, "updated": "2026-10-30", "canonical": "https://georgiasapounas.com/" }