Bios and headshots.

One line

VP, AI Strategy & Transformation at Rock Entertainment Group. Digital, growth and loyalty marketer. Speaker. Former Canadian National Team skater. Digital leader across three Olympic Games and the NBA.

Short bio (about 70 words)

Georgia Sapounas is VP, AI Strategy & Transformation at Rock Entertainment Group (Cleveland Cavaliers, Cleveland Sirens, Cleveland Monsters, Cleveland Charge and Rocket Arena), where she builds the systems, education and governance that help teams adopt AI across the organization. She was the architect of Cavs Rewards, a first-of-its-kind loyalty platform in professional sports, and led digital for Team Canada across three Olympic Games. Her work builds scalable systems that strengthen direct relationships between teams, partners and fans. Before digital, she spent nearly a decade on the Canadian National Team, a 4x National Champion and World Bronze Medallist.

Medium bio

Georgia Sapounas is VP, AI Strategy & Transformation at Rock Entertainment Group, the organization behind the Cleveland Cavaliers, Cleveland Sirens, Cleveland Monsters, Cleveland Charge and Rocket Arena, where she builds the systems, education and governance that help teams adopt AI across the organization.

Before AI, she spent more than a decade in digital, growth marketing, loyalty, data and content for two of the biggest stages in sport. At the Cleveland Cavaliers she rose from Director to Vice President of Digital Products and Innovation. She was the architect of Cavs Rewards, a first-of-its-kind loyalty platform in professional sports, built on secure card-linking technology, that connects everyday fan behavior to partner ecosystems and team experiences. She grew Cavs ID to 125K+ registered fans and generated $8M+ a year in digital partnership revenue. Before that, she led digital platforms, content, data strategy and digital partnerships for Team Canada across three Olympic Games, growing its social channels from 200,000 to 2 million followers and creating the Canadian Olympic Club, one of the earliest national fan identity and rewards platforms in sport, which reached nearly half a million registered members in its first three years.

Across Team Canada and the Cavaliers, her work focuses on building scalable systems that strengthen direct relationships between teams, partners and fans.

Before her career in digital, she spent nearly a decade on the Canadian National Team, becoming a 4x National Champion and World Bronze Medallist in synchronized skating. She is also an international speaker, having spoken at 48 events, from the IOC Marketing Seminar in Rome to Leaders Week in New York.

Long bio

Georgia Sapounas is an artist, creator, traveller, speaker and athlete turned sports marketer. She pushes the limits of what's possible in art, sport, technology and life.

Today she is VP, AI Strategy & Transformation at Rock Entertainment Group, where she built AI OS, an internal operating system for organizational AI adoption. It covers an opportunities backlog, an initiative pipeline, a library of proven wins, an idea intake, documentation, a prompt library and an education platform. She also runs the organization's AI literacy program.

Her career in digital started in the Olympic movement. From 2013 to 2020 she led all @TeamCanada content and the digital fan experience for the Canadian Olympic Committee across Sochi 2014, Rio 2016 and PyeongChang 2018. She launched the #WeAreWinter campaign, built the Canadian Olympic Club (the first gamified, social-login fan club for any National Olympic Team, with nearly half a million registered members in its first three years), and relaunched olympic.ca as a mobile-first, responsive site. She then moved to the Cleveland Cavaliers, where she led digital products, innovation, loyalty and fan experience, and was the architect of Cavs Rewards, a first-of-its-kind loyalty platform in professional sports. Across Team Canada and the Cavaliers, her work focuses on building scalable systems that strengthen direct relationships between teams, partners and fans. Earlier she worked at BMO, OREA and lululemon athletica.

Before her digital career she spent almost a decade on the Canadian National Team, becoming a 4x National Champion and World Bronze Medallist in synchronized skating. She studied Visual Culture and Communications at the University of Toronto, and Digital Communications at Sheridan College.

She has spoken at the IOC Marketing Seminar in Rome, Leaders Week in New York and conferences across North America. She paints, photographs and travels, and she founded Win at Life, a personal development company about helping people play full out.