Speaking
48 stages. One throughline.
How organizations actually evolve, told through the Olympic Games and pro sports: from content, to digital experience, to now AI transformation.
Available for keynotes, executive workshops and leadership offsites.
Talk themes
What I speak about
Draft themes. Every talk is tailored to the audience.
From AI experiments to an operating system
Why pilots stall, and the repeatable system that turns scattered experiments into organizational capability.
Building AI literacy across a whole organization
Workshops, guardrails, prompt libraries and a sharing culture that reaches executives and new hires alike.
What three Olympic Games taught me about leading change
High stakes, cross-functional teams and no way to fake it: lessons from digital at the Olympics that transfer to AI.
What people say
Heard from the room
A few reactions from audiences, in their own words.
“Really impressed with the shift the COC has managed in tone and approach within a very conservative org.”
“Great talk by @georgiasap on [@teamcanada] digital strategy.”
“Thank you @georgiasap for a great presentation.”
“Go Team Canada!!! Inspiring afternoon spent with @georgiasap.”
Highlights
Throughout the years
IOC Marketing Seminar
Spoke to the marketing leaders of National Olympic Committees on branded content during the Olympic Games and on social platform partnerships that bring new revenue into the business.
Leaders Week: The Ultimate Fan Experience
Spoke at SAP's Data & Analytics Conference about the Canadian Olympic Club and what half a million registered fans taught the team about targeting and personalization, and on the social media valuation of branded content at the PyeongChang 2018 Games.
Twitter's #WinningTheOlympics
The Post Forum
Chief Marketing Officer Leadership Forum
Hashtag Sports
The full list
Every engagement, by year
The full list below runs through 2019 (37 talks). Speaking paused in 2020, along with much of the world, and talks since then are being added.
20194 engagements
- Sports & Entertainment: Breaking into the IndustryToronto · 2019-11
- Retail LocoAtlanta, Georgia · 2019-10
- IOC Marketing SeminarRome, Italy · 2019-09
- Sports Analytics ConferenceToronto · 2019-06
20188 engagements
- Data Marketing Toronto: Location Based MarketingToronto · 2018-11
- Ryerson: Social Media & SportsToronto · 2018-09
- Leaders Week: SAP Data & Analytics ConferenceNew York City · 2018-05
- Leaders: The Ultimate Fan ExperienceNew York City · 2018-05
- Canadian Marketing Association Calgary: Going for Gold, how Team Canada catered to the rise of the mobile, digital fanFacebook Live · 2018-05
- USportsToronto · 2018-05
- XLIVE Data & Analytics SummitLos Angeles, California · 2018-04
- Twitter's #WinningTheOlympicsToronto · 2018-01
201710 engagements
- The Post ForumCalgary, Alberta · 2017-11
- Canadian Olympic Team PyeongChang 2018 Partner Learning ExperienceToronto · 2017-10
- Chief Marketing Officer Leadership ForumToronto · 2017-09
- Hashtag SportsNew York City · 2017-06
- Olympic LabCalgary, Alberta · 2017-05
- Data and Analytics SummitLos Angeles, California · 2017-04
- Alberta Sport Connection ConferenceBanff, Alberta · 2017-04
- Canadian Olympic Team Partner Learning Experience: Digital FeatureToronto · 2017-03
- CMO Virtual Event: Driving Innovation in the Digital EraVirtual · 2017-03
- Women's Leadership Symposium2017-03
20166 engagements
- Endless Career Possibilities: a conversation for Grade 8sBrampton · 2016-12
- Sponsorship TorontoToronto · 2016-10
- Public Sector Social Media ConferenceOttawa · 2016-10
- Sports and Social PodcastPodcast · 2016-06
- Business in Sport SummitAustin, Texas · 2016-05
- Digital Olympic Games Panel, Ryerson UniversityToronto · 2016-02
20153 engagements
- Olympic Excellence SeriesToronto · 2015-12
- A Golden Social Strategy: How Team Canada Digitally Connects with Consumers (webinar)Online · 2015-09
- OHA's Social Media ConferenceToronto · 2015-01
20142 engagements
- Public Sector Social Media ConferenceOttawa · 2014-10
- CCPRF Bootcamp2014-04
20134 engagements
- Third Tuesday TorontoToronto · 2013-11
- Third Tuesday OttawaOttawa · 2013-11
- Diving into Team Canada's Content Strategy, University of TorontoToronto · 2013-10
- LBMA Toronto: Tap That Screen (panel)Toronto · 2013-10
Work with me
Interested in a keynote or workshop?
Tell me the date, the audience and what you want them to walk away with.