Work / Social · Partnerships
@TeamCanada content and platform partnerships
I led all @TeamCanada content for seven years and three Olympic Games. During the Games, content came in from 40 team members and sources and went out through every digital and social channel.
What we did
- @TeamCanada had the most interactions of any National Olympic Committee globally during PyeongChang 2018.
- Social channels grew from 200K to 2 million. Engagement quadrupled from Sochi 2014 to Rio 2016.
- Team Canada's social channels are larger than almost all media properties in Canada, with the largest fan base and engagement per capita of any National Olympic Team.
- Partnered with Facebook for the first Facebook Live studio at the Olympics (Rio 2016).
- Partnered with Twitter to create the Maple Mirror, an interactive way for fans to support athletes in Rio and PyeongChang.
- Concepted and piloted a digital monetization program that brought over half a million dollars of incremental revenue and laid the groundwork for digital to stop being a cost center.
Work with me
Building something similar?
Speaking, advisory and workshops.