Work / Digital · Product
Canadian Olympic Club
Team Canada's official fan club: an all-access community that unites and rewards passionate fans year-round. Driven by social login and gamification, it was a first for any National Olympic Team and industry-leading by pro sports standards. The data it produced led to more efficient media targeting and better audience research.
What we did
- Almost half a million registered fans.
- Point-based participation rewards, redeemable for virtual, social and physical prizes.
- Leaderboards and custom badges for recognition and bragging rights.
- Free, one-click membership through Facebook, Twitter or other social profiles.
- Profile personalization across 53 sports, Olympic and Pan American.
- Weekly contests outside the Games and daily contests during Games like Rio 2016.
- Designed mobile first: the desktop experience was built only after the mobile design was complete.
Work with me
Building something similar?
Speaking, advisory and workshops.