Work / Digital · Product
GameDay+ and Cavs digital products
GameDay+ is a second-screen experience for fans, launched during the pandemic and designed so that almost every feature creates new value for partners.
What we did
- Concepted and created GameDay+: predictive free-to-play gaming, an auction, trivia, arcade games, player-curated music playlists, Cavs podcasts, a behind-the-scenes photo and video series, an art contest and wallpapers.
- Designed almost every feature as a new opportunity for partner value.
- Redesigned and rebuilt all sections of the app and led new integrations, including the ticketing integration with SeatGeek.
- Cavs Rewards, the card-linked loyalty program, has its own case study.
- Ticket Intelligence Dashboard: an executive dashboard combining ticket sales, inventory, forecasting, segments and historical trends, used in executive meetings.
- Fan identity: single sign-on, golden customer records, identity resolution, progressive profiling and CRM integrations.
Work with me
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